STEPHANIE MCGRATH
A writer. A marketer. A lifelong content creator.
THINK. PLAN. CREATE. INSPIRE.
Hi. Thanks for visiting.
I am a Chief Strategy Officer, communicator, content marketer, writer, and storyteller. I believe everyone is creative and the best ideas come from collaborative strategy driven by data, research, and a willingness to take reasonable risks. If I had to think about myself in the form of headlines, they might be:
Award-Winning Conceptual Thinker Seeks New Adventure
Prolific Marketer Craves New Integrated Strategy Challenges
WHAT I DO
The ideas and the tactics
With a background in digital journalism, content strategy, and marketing, I have grown my career and skillset to ensure I stay relevant and able to deliver strategy and implement marketing plans by rolling up my sleeves and writing tweets myself if it's required, and by leading large, integrated teams.
CONTENT MARKETING AND STRATEGY
Strategic content programs to build long-term client relationships.
INTEGRATED MARKETING STRATEGY
Multichannel brand personality and tactical planning.
CREATIVE CONCEPTUAL THINKING
Pair me with an art director for big ideas.
TEAM LEADERSHIP
Team process, leadership and vision.
BUSINESS DEVELOPMENT
I have generated millions in revenue for several agencies.
C-SUITE PROFILE BUILDING
I work with CEOs to help grow their public profile and perception.
MARKETING TRAINING
I have worked to develop certificate-granting training programs for the travel and hospitality sector.
MARKETING PRESENTATIONS
Content Marketing Association Webinars
CONTENT AFTER CRISIS
In this presentation, we cover the following: How to stay relevant. How to adjust your strategy mid-stream. What to prepare now for later. How to gracefully and respectfully return to branded-content-as-usual.
DATA-INFLUENCED CREATIVITY IN CONTENT
Explore the creative inspiration to be found in search data, website analytics, competitive benchmarking and A/B tests. Let’s discuss how art and science can join forces to create original, fresh and results-generating content marketing.
TRAVEL INDUSTRY RECOVERY TRENDS
VERB CEO and Founder Andy MacLellan and CSO Stephanie McGrath walk through the guiding principles they’re using to create integrated marketing recovery plans for clients in the Travel and Hospitality sector while discussing the trends and insights they’ve uncovered to date.
Awards include multiple HSMAI Adrian awards for excellence in travel and hospitality marketing, GlobalTrends awards, and Content Marketing (International) Awards.
AWARDS
“Every problem, every dilemma, every dead end we find ourselves facing in life, only appears unsolvable inside a particular frame or point of view. Enlarge the box, or create another frame around the data, and problems vanish, while new opportunities appear.”